Resonate’s Mission: Do good business with good people as we do good in our world. This is not merely a well-aliterated tagline. It is the bedrock principle that guides everything we do. We choose our clients with great care and have even turned away business. While this may not generate the biggest profits, it generates the best results. This mission is put into play by our unshakable core values:
1. Work With the Best-of-Class, Best Fit Brands.
We are highly-selective about the brands with which we work. If we are not profoundly passionate about a brand, we do not represent that company in social media; it’s not good for them — or for us. If you go into social media and promote a brand, or an opinion, in which you do not intrinsically believe, you will lose credibility. And credibility is the new currency. We have spent years building up trust and credibility among our audience, and we would never compromise that.
2. Family First. (With Clients a Close Second!)
We’re old school that way. We are all family people in this company–and we put our families first. That said, our clients are a close second: “extended families,” if you will! This business requires a careful, consistent application. An agency, no matter how large, cannot juggle a large number of clients and expect to give them the personal service they deserve. We don’t operate like other agencies that take on as many clients as they can fit through the door. We hand-select a small number of “best-of-class,” non-competing clients with whom to work, and we give them the world. You will not find an agency who cares more about its clients. If our clients have a problem or question, they can reach us—any time of day, any day of the week—and get an answer within hours.
3. Empower Our People/Protect the Culture.
We believe that the right people move a company from good to great. We treasure our people and treat them like gold. We have a very unique and special culture here at RSM: we are an extremely tight-knit team of good friends and professional colleagues. We are always inspiring and challenging one another to do our finest work—as we do our finest work for our clients.
4. Do One Thing Better Than Anyone.
Drive ROI. That’s it. At the end of the day, brands work with us to build their business and generate a profit, not merely to build Twitter followers or boost positive sentiment. We determine client Key Performance Indicators (KPIs), we design and deploy integrated marketing campaigns and then we track and report progress every two weeks.
5. Have Manifest Integrity.
We never waver on these points. We demand an extremely high level of execution — and ethics — here at Resonate. We have a list of “10 Core Resonants” that sit on everyone’s desk.
6. Work with the Finest Talent.
So important, it’s worth repeating: we believe that great people forge great companies. We hire the best talent and we give them the autonomy to produce their finest work. Our people are productive, creative, passion-driven, goodhearted, results-oriented–and truly enjoyable to be around!
Do you want to move your digital marketing program from SEGREGATED TO INTEGRATED — and from GOOD TO GREAT? You can trust that we will do the job for you: