“Actions speak louder than words.”

In digital marketing, talk is cheap.

Resonate doesn’t talk about their achievements. Their record does that for them. Resonate has proven experience and focuses on the “metrics that matter.” They are among a select few “total package” firms: an integrated digital agency that knows how to leverage every relevant online channel to drive a brand’s key business objectives. While social media is our core competency, Resonate is an integrated marketing agency with a unique set of skills. We have deep and broad experience in:

• branding;
• communications;
• website optimization;
• Search Engine Optimization (SEO)
• Pay-per-Click (PPC) Advertising;
• influencer engagement;
• traditional media & PR;
• reputation management and crisis communications;
• community management;
• writing and copyediting;
• brand management;
• culture empowerment;
• “customer service 2.0″;
• and, of course: social media.
  

Resonate has honed those wide range of skills because in this new economy, they must all work together in an integrated way.

The numbers don’t lie. Resonate has the experience, the credentials–and the metrics. [More detailed, narrative case studies available upon request.]

SOCIAL MEDIA

• Developed integrated social strategy for client that boosted online sales by 422% and reduced customer service costs by 81% (via call center deflection)–in a six month period;
• Organized live Tweetchat for client that reached over 2.2 million people in an 18-hour campaign;
• Helped charitable organization generate $2 million in donations, in 72 hours, using Twitter alone;
• Engaged A-list celebrity endorsement on behalf of one client (free of charge), reaching over 12 million people in two weeks;
• Drove client’s founders’ Tweetreach to an audience of 2,085,331 within three months;
• Launched new Mark Victor Hansen book and generated over 10,000,000 media impressions—and over 60,000 copies sold—in its first week;
• Designed and deployed successful social campaign “Gift that Gives Back” to support charity generating $1.2 million in sales for the client (and $120,000 for the charity);
• Conducted four “social empowerment seminars” teaching executive team how to use social media tools which improved productivity and communications;
• Developed “Social Media Release” template that garnered over 40 mainstream media pickups: sample;

CAMPAIGN DEVELOPMENT

• Developed crowdfunding campaign that generated over $400,000 in funds for new brand;
• Branded “Make a Stand” movement and helped launch a successful product across the country;
• Built a groundswell movement to an audience of over 4 million in 6 months;

REPUTATION MANAGEMENT

• Brought client’s aggregate Yelp rating from 2.1 stars to 4.0 stars in 5 months;
• Identified all negative commentary online about brand; aggregated consensus and presented strategies to client — in 30 days;
• 100% success rate with neutralizing negative blog posts: scrubbed  entire web and found 14  damaging blog posts about a client; engaged with critics and brought down 11 posts while garnering 3 “amendment posts.”

WEBSITE OPTIMIZATION/TRAFFIC

• Increased clients’ targeted website traffic 3,591% in their first month;
• Set all-time traffic record by 121% (over 14 year span) in three months of PPC and SEO work;
• Rebuilt new SEO-friendly site for client and tripled traffic in 60 days;
• Increased on-site conversion rate from 0.28% to 2.3% in four months, boosting online sales revenue by 47%.

COMMUNITY MANAGEMENT

• Grew client’s “Tweetreach” to an audience of over four million in one year;
• Built enough groundswell to help a regional client gain national distribution for their products;
• Helped scale client’s Twitter followers from 27 to 450,000+ in one year;
• Drove online video views from 818 to over 1,900,000 in eights months of content marketing;
• Drove clients overall online influence (measured via Klout’s Network Impact) from 18 to 53 in four months.

MARKET RESEARCH/SENTIMENT ANALYSIS

• Performed targeted testing for client to over 300,000 people to determine most effective ad copy;
• Provided critical brand feedback and product input to clients by aggregating online conversations and sentiment;

BRANDING & COMMUNICATIONS

• Developed 8 new taglines for existing brands with “100% CEO satisfaction rate.”
• Developed “why-driven brand statements” for 26 clients with“100% Director of Marketing/Brand Communications satisfaction rate.”

TRADITIONAL MEDIA

• Secured hits in print and broadcast media including MSNBC, FOX News, The San Francisco Chronicle, CBS News and The Los Angeles Times;
• Secured traditional media interviews for clients using social engagement (@replying journalists from client Twitter handles);
• Founded popular social media radio show with guests including Scott Stratten, Brian Solis, Guy Kawasaki, Jay Baer, Peter Shankman and Shel Israel

VIDEO CREATION & DISTRIBUTION

• Scripted and storyboarded over 20 client videos.
• Developed video campaign ideas for clients that went on to garner 4 million views, in aggregate.

BRAND MONITORING

• Drove client’s web-wide negative sentiment from 47% down to 6% in 5 months;
• Through brand monitoring, helped a client identify its 120 most vocal “tipping point Mavens” and transformed them into volunteer marketers;
• Helped client win thousands of new customers via real-time monitoring on Twitter.

SEO & PPC

• Decreased clients’ PPC spend by 40% while more than tripling online revenue.
• Developed on-page and off-page SEO strategy that grew website traffic by 49% and online conversions by 11%.
• Pushed a brand’s two negative reviews off the first page of Google, Bing and Yahoo via social content and blog posts.

PARTNERSHIPS & INFLUENCER ENGAGEMENT

• Grew list of 700 influencers (with Klout score >50) for one client;
• Engaged Jada Pinkett-Smith, The Duchess of York, Pulitzer Prize-Winning Nicholas Kristof and others to the table for client endorsement.
• Developed six cost-free, social marketing partnerships for a client that grew their business by 22% in one year.

Do you want to move your digital marketing program from SEGREGATED TO INTEGRATED — and from GOOD TO GREAT? You can trust that we will do the job for you: