Suite of Services

We are the only agency in the world that handles your brand in social media–in a comprehensive, turnkey fashion–from A-Z: from branding to community management to brand protection to metrics reporting.

We protect your brand, grow your awareness and drive your sales. We’ve done it for dozens of clients, and we can do it for you.

We start with the foundational questions that must be answered before any social content is created, such as “What are your key business objectives?” “How will you measure success?” “What are your Key Performance Indicators?” We also ask: “Can our engagement with you even help–or can you handle things on your own more cost-effectively and efficiently with some pointed, strategic consultation?”

For example, you ought not to undertake community management until your brand is clear and compelling and your website is optimized with one clear call-to-action. Through relentless testing, innovation and thousands of hours of client experience, Resonate has forged its own proven “Resonate Social process” that leads to surefire success on behalf of clients. We have an unparalleled track record for success. (Here are some recent case studies.)

We help you:

• PREPARE YOUR COMPANY to excel in this new complex and fast-moving landscape including emotionalizing your brand in a “why-driven statement”;
• OPTIMIZE YOUR WEBSITE to move “conversations to conversions” more effectively;
• BUILD AN ARMY OF EMPOWERED EVANGELISTS who will market your brand for nothing;
• PROMOTE YOUR PRODUCT/SERVICE to build brand trust and to win the hearts of new customers;
• PROTECT YOUR BRAND from negative online commentary that can damage your business;
• SAVE COSTS by helping you test marketing messages or product launches before they go out;
• DRIVE REVENUE YOU CAN ACTUALLY SEE by showing measurable results in easy-to-understand reports;
• EMPOWER YOUR WORKFORCE with best practices, so they can do their jobs more effectively/efficiently;

It bears repeating: Social media should drive your key business objectives–and we will help you do that.

1. PREPARE

Key Performance Indicators (KPI’s)

The Problem: Most companies go about social media in an ad hoc way: “Social media is seismic. We need to get in there. Let’s start Tweeting. Let’s post on Facebook. Let’s get on ‘YouFace’ (not a social network!).” An ad hoc approach produces ad hoc results.

The Solution: You must start with questions such as: what do you want from social media? What matters most to your business? Reputation Management? Online Sales? Strong Sentiment Scores? How, specifically, will you measure success in your engagement with us? Before we do anything, we deep dive to answer these questions, and run a “baseline report” on all metrics that matter to determine where we are with your KPIs.

The Benefits: Seeing the results. Being shown, not told, where things are improving! Social media is powerful and it can move the needle on track what matters most to your organization. Social media is not a branding exercise; it is a business activity that can drive value across your organization. But, you must define clear KPIs first, then you can see the benefits for yourself.

“Brand Development”

The Problem: Most brands don’t engage, inspire or win hearts! You can have the best, most compelling product or service in the world, but you will never generate optimal results in social media without a brand that emotionally connects with your audience. This is a word of mouth economy, and you not only want to inform your “Tipping Point Mavens,” you want to inspire them to become vocal evangelists. We will help you craft the most compelling brand position by getting at your “why,” which is what inspires people to share your message with their trusting communities. [Watch this video to understand the importance of knowing your "why."]

The Solution: We take a different approach to social media. We understand the power of these new channels and technology, but we don’t abandon timeless marketing and advertising concepts; they still apply. When you have strong brand positioning and emotional connectivity, powered by big ideas, you can achieve great results. We love David Ogilvy’s work–and while social media is about two-way dialog–his point about making “the product the hero” is spot-on. He also said: “When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product. When Aeschines spoke, they said, ‘How well he speaks.’ But when Demonsthenes spoke, they said, ‘Let us march against Philip.” So, while one must walk the fine line between diplomacy and listening in social; community management can also drive action–and sales. We watch the numbers religiously.

The Benefits: When you have a clear, compelling, emotional and “why-driven” brand, social media is infinitely more effective. Your business becomes a magnet pulling in new customers rather than your having to push them.

Target Demographics

Once you know “who” you are, and “why” you do what you do, it’s time to focus on who your customers are. We help you determine who the most receptive audiences are, both demographically and psychographically. We do this by testing different messages to various target groups to determine which ones are most receptive to taking action and doing business with you, and more importantly: helping evangelize your brand. Ideally, you want customers who are brand loyal and brand vocal. We help you find the folks that matter, connect with them and inspire them to get behind your business.

“Social Map” & Participation Strategy

We now know what you want, why you do what you do, and who your target customers are. Now, it’s time to determine where your customers are! Where are they congregating online? We spend the necessary time locating your core communities and determining a “participation strategy” to engage your current, and future, customers where they are. Then, as we always do: we test, hone and refine to make sure we’re generating optimal results for you every day.

2. BUILD

Website Development/Optimization

The Problem: Most websites do not have one clear call to action. They’re filled with lots of information and visitors suffer “paralysis by analysis” and leave–not doing what you want them to do. You may be losing more business than you know. The importance of having a clean, clear, efficient website with an effective conversion funnel cannot be overstated.

The Solution: Instead of merely having a nice online brochure, I help you create a simple, elegant user experience that engages your target audience and transforms your site into an revenue-generating asset. If you are in need of a new website, Resonate’s web development team is second-to-none. We have built websites for small businesses to multi-page, fully e-commerce enabled enterprise-grade websites for big brands.  We don’t do flashy websites. We build effective ones that drive your primary KPIs and your primary, desired call to action. We can also help you design and deploy an engaging content-rich, optimized blog that showcases your leadership/expertise as you draw in targeted traffic via long-tail keywords.

The Benefits: More conversions, more sales, and more dollars in the door. Period.

3. PROMOTE

Community Management & Influencer Engagement

The Problem: Social media was created as a refuge away from corporate marketing, yet most companies are barging in and “messaging” people, thereby alienating the very consumers with whom they’re seeking to connect! These are nuanced channels, with their own dialects and rules of etiquette. Do you know what they are? Are you abiding by them in every single piece of content you put out in social media? Social media is not a media or a marketing channel. It’s a human relationship. A human relationship. Please understand that.

The Solution: Through 7-day-a-week brand monitoring, We locate your critics and work with you to diplomatically counter them. We also identify your precious brand evangelists and we engage with, and uplift, them. We connect directly with you to ensure we have all of the proper messaging down cold. Then, we help create spectacular content on your behalf to build brand equity, drive trust among your target markets and drive your business. we believe first and foremost in engaging quality followers and fans. We also believe in quantity! Critical mass is a powerful thing. Having 200 engaged Twitter followers is great. Having 12,000 engaged followers is another thing altogether. We have helped our clients gain hundreds of thousands of new fans and followers in a span of months. Having that army of brand evangelists ready to deploy at any moment is an extraordinarily powerful force for your business. I have done it for many clients, and I can do it for you. As influencers ourselves, we can engage key, good-fit influencers and partners in various industries to scale our your social communities and spread the word about your company. This is a proven way to tip a brand.

The Benefits: Social media is your most forward-facing enterprise. It’s no less than a diplomatic position. We will make sure your brand is represented immaculately in social media and that every single piece of content is hand-crafted, congruent with brand messaging and respectful of the nuanced platforms of social media.

Traditional Media & PR Services

The Problem: Journalists (writers, segment producers, bloggers) are reading your pitches less and less. You could be getting a lot more free mainstream media exposure, but you’re probably going about it in an outdated, inefficient way.

The Solution: Our founder, Eric Harr, is a member of the media (CBS News, Los Angeles Times). And, while we believe that social media does put the “public” back into “public relations,” we are not a social media zealots who eschew traditional in favor of social. We will engage the media on your behalf using more effective, direct channels. When we book your media, We will walk you through world-class media coaching so that you can be your best when it counts. We have garnered placement on NBC, CBS, ABC, Fox, Parenting, SHAPE, Oprah Magazine and others. These connections also allow us to reach out to various influencers in myriad industries that in turn will be informed about your company, product and brand resulting in organic mentions within various media outlets. We are also big believers in “pull PR,” namely: doing such buzzworthy work in social media that traditional media picks up the story.

The Benefits: “Earned media” is the most credible form of coverage, it’s free and it’s highly-effective when combined with social media. A few compelling, well-placed stories can help tip your brand.

Video Creation & Distribution

Video is the most compelling media, and it is one of the most effective ways to convey a brand’s key message points. This is the era of “killer content.” We create videos that “resonate” with your audiences and then we circulate those videos across the social landscape and content sites to reach your target customers and call them to action.

SEO & PPC Campaigns

Search Engine Optimization (SEO) and social media are inextricably linked–and work together synergistically. It’s why we sit our SEO specialists and our content creation teams right next to each other! At Resonate, we focus on driving organic search results for you that guide your target audience to the pages they want to see. We’ve found that most consumers are tolerating “interruption marketing” less and less. We run a complete keyword research report for you and then optimize your blogs and social content to rank well for those terms via carefully constructed campaigns that include On-page SEO coupled with complimentary Off-page SEO strategies. A lean, mean PPC campaign can be an extremely effective driver of business, and resultant ROI. We develop your PPC campaigns based on the overall marketing strategy, set up the campaigns from scratch, split test the messaging and landing pages and optimize the campaigns for the most effective conversions while maximizing your PPC budget

Email Marketing Campaigns

Email is here to stay. Using spam-free methods to reach out to your target audience is key as everyone checks email on a regular and permanent basis.  We support your campaigns by developing the content, creative and calls to action that drive results and ROI.  For your current customer base we support you in developing low-key up sell campaigns as well as relationship nurture campaigns to keep you and your brand “top-of-mind”.

Lead Generation & Lead Nurture Campaign Development

Lead generation and nurture campaigns allow your website, mini-site or landing pages to automatically capture, collect and convert leads 24/7/365. Social media, SEO, PPC, email marketing, blogs and all additional traffic sources are driven through a very targeted lead capture process with the sole intent of converting them to an ROI event.  If conversion is not an immediate action the automated nurture campaign is triggered to slowly provide additional touch points over a period of time to build the trust, transparency and relationship that ultimately  drives to the ROI event.

5. PROTECT

Brand Monitoring & Reputation Management

The Problem: Your brand equity is your most precious asset. Social media empowers the individual to reach hundreds, thousands, and sometimes millions of people who trust them–in minutes. Do you know what they’re saying about your company? Are you responding? In this economy, you’d better, or you could experience a drop in sales, or stunted growth–and not know why.

The Solution: Did you see the movie “Pulp Fiction?” Do you remember the character “The Wolf” played by Harvey Keitel? [Great clip] When it comes to protecting your brand, that’s us. We use a highly sophisticated set of brand monitoring and “sentiment analysis” tools to listen to what people say about your company. Then we engage your audience: neutralizing the negative and promoting the positive. We have an unbeatable track record in this regard. Speed-of-response is central to success in brand monitoring. We work with you to protect your brand reputation and advance your interests in an increasingly complex “word-of-mouth” marketplace.

The Benefits: Peace of mind! You can sleep at night knowing a proven expert is watching 7-days-a-week, protecting your brand and putting out fires before they grow–which will also help your business grow!

6. SAVE

Provide Real-Time Business Insights

The Problem: Businesses spend inordinate amounts of time and money on testing new marketing messaging and developing new products that people may not even want!

The Solution: Social media is arguably the world’s most effective, efficient source of customer feedback and business insights. WE work with you to test ad copy, potential new products, new campaign ideas–so that we can get the pulse of the market before you incur the time and expense associated with these activities.

The Benefits: Save untold amounts of time, money–and heartache.

“Customer Service 2.0″

The Problem: We live in a word-of-mouth economy where people are trust filters for one another. Their public opinions matter greatly. These newly-empowered consumers demand more of brands and if they don’t get it, they can wreak havoc on brand equity. They know what “wow customer service” feels like (credit Zappos), and they know that it’s not hard to deliver it. Your brand must care, listen and respond. That said, this is customer service 2.0. It’s a return to old-school service, using new-school technologies.

The Solution: Before you can even talk about tools and technologies, process and protocol, you must care passionately about the customer, as if they were family. If your culture buys into that, then these tools (Twitter, Facebook, GetSatisfaction, etc.) can facilitate it.

The Benefits: Fewer negative posts about your company and more positive ones, thereby boosting brand equity – and unquestionably driving business.

7. REPORT

Data-Driven ROI / Metrics That Matter^TM

The Problem: You cannot improve that which you cannot measure. Most companies are not measuring the efficacy of their social media. Fewer still are measuring the right things (for example, they obsess over non-financial outcomes like Twitter followers and Facebook fans, when they should focus on the financial outcomes like website conversion rates and, a little thing called revenue.)

The Solution: We believe that the potential and promise of social media is matched only by the hype and hyperbole in the industry. I am not distracted by “shiny objects.” And, we are ruthlessly data-driven. We constantly test, measure and refine. We have set the gold standard for reporting in Metrics That Matter^TM: a proprietary, industry-leading report quantifying tangible ROI of social media, so that you can see the return on your investment in clear, plain view every 30 days.

The Benefits: Simple: you can see the ROI. You can actually touch, and feel and experience it for yourself. It’s a comforting feeling to see it all in a clear report that provides context–and actionable insights into strategy.

8. EMPOWER

Social Media Seminars

The Problem: Most brands are not using social media effectively on behalf of their companies, yet empowered with these tools, they can be your most valued marketing asset (just look at what they’re doing at Zappos!). Moreover, one ill-conceived Tweet from an employee can burn down your brand. Do you have a social media policy in place? Does it cover all bases? It’s not a “nice-to-have.” It’s a “must-have.”

The Solution: There’s a saying: “Give a person a fish, feed them for a day; teach them to fish, feed them for a lifetime.” We ascribe to that philosophy when it comes to working with clients. We want to teach you everything we know, so that on upon the conclusion of our contract, you can take what we’ve built and carry it forward to build your business. To do that, we conduct regular company-wide social media seminars and webinars on all topics from Twitter to SEO to website conversion. Empowering clients is one of the most valuable–and frankly, rewarding–services we provide.

The Benefits: A stronger business. Elevated culture. Empowered employees. Better teamwork. And, peace of mind knowing your business is protected with an air-tight social media policy.

Want to move your social media from good to great? We have a “100% client satisfaction rate.” You can trust us to do the job for you: