Whether your business goal is to acquire users, leads, sell a product or gain new customers, a strategic partner is key. There are dozens of different elements of a digital marketing mix such as; email marketing campaigns, content marketing strategies, building social communities, influencer engagement, etc. What makes digital marketing a complex undertaking is that each of the methods requires specific expertise often belonging to different companies. How do you know which method works for your marketing objectives? Who is talking to whom? Is it all connected and integrated, working seamlessly well together to drive your organizational goals.
Resonate Digital’s team is experienced at getting results using integrated digital marketing campaigns. Our secret is that we develop a short list of the most effective traffic generating methods for you by testing, testing and more testing. Once we are down to several key traffic channels we then continuously create and test new campaigns to drive more traffic and conversions for you.
This expertise has gained us clients such as Audi, The Four Seasons, and HP. Before you think you can’t afford us, think again. We love working with businesses of all sizes and we will develop a program that can work for you–and for your budget.
Here is what we do best:
Digital Marketing Strategy and Business Ideation
This is what we do best—and it is where we deliver the most value. A winning digital marketing strategy requires deep analysis, careful construction and built-in mechanisms to “pivot” to success based on incoming data. Regrettably, most businesses do none of this pursue an ad hoc approach to digital marketing, which produces ad hoc results. Resonate Digital conducts a thorough competitive analysis, clear organizational goals and corresponding Key Performance Indicators (KPIs), a comprehensive, integrated digital marketing strategy, and perhaps most importantly: customized measurement and analysis processes to measure efficacy in real-time. We also provide critical, valuable input on how to wrap your business model around the new customer experience. Brands that implement successful digital marketing strategies and adapt to the new “word-of-mouth economy” are building colossal competitive advantages. Those that are not are falling behind with blinding speed.
A recent study found that 97% of all websites are built entirely counter to the way the human brain works. They look great, but perform poorly. We ascribe to Steve Krug’s philosophy of “Don’t Make Me Think.” The importance of having a spectacular website with a high conversion rate cannot be overstated. It is where people do—or do not—transact with your company. The Resonate Digital team has engineered conversion-oriented websites for small businesses to multi-page, fully e-commerce enabled enterprise-grade websites for major brands. We deliver websites that are seamless, elegant and effective. When a website is built that is when the real work begins. Resonate Digital relentlessly tests its clients’ websites with A/B and multivariate protocols as well as behavioral tests such as heatmaps—to continually drive conversion rates higher.
Social Media Marketing & Community Enchantment (beyond “management”)
While social media has become an efficient and preferred medium for brands to tell their story and connect with customers, it is merely one part of an integrated digital marketing mix. Resonate Digital works with small, medium and large businesses to develop social media strategy, complete digital marketing plans, content calendar with ROI and customers in mind. We help with ideation of content, social media strategies and help teach brands how to integrate social media and word of mouth marketing into all aspects of a brand’s culture.
Lead Generation/Lead Nurture
Lead generation and nurture campaigns allow brand website, mini-site or landing pages to automatically capture, collect and convert leads 24/7/365. Social media, SEO, PPC, email marketing, blogs and all additional traffic sources are driven through a highly-targeted lead capture process with the sole intent of converting them to an ROI event.
Email Marketing Campaigns
Email is here to stay. Using spam-free methods to reach out to your target audience is key as everyone checks email on a regular and permanent basis. We support your campaigns by developing the content, creative and calls to action that drive results and ROI. For your current customer base we support you in developing low-key up sell campaigns as well as relationship nurture campaigns to keep you and your brand “top-of-mind”.
Resonate Digital is a team of seasoned storytellers. Brands cannot generate optimal results in social media without core brand message points that emotionally connect with your audiences. Why else would people share your content and evangelize your brand? We help you drill down on the clearest, most compelling “brand construct” to drive the best possible results.
Content Creation & Distribution
This is the era of killer content. We create content that “resonates” with your audiences and then we circulate your content across the social landscape and content sites to reach your target customers and call them to action. We have an in-house content team; including graphic designers, art directors, storytellers, video editors, etc. — all with the goal of telling your story through video and imagery.
Asset Audit and Competitive Analysis
We often refer to this as our “Listening phase”: We do an extensive audit of your online assets and campaigns while researching your brand, the competition and the space to guide strategy & tactics development. Part of this phase is performing and delivering a comprehensive competitive analysis and report.
Video Creation & Distribution
Video is the most compelling media and one of the most effective ways to convey a your brand message points. We create videos that “resonate” with your audiences and then we circulate those videos across the social landscape and content sites to reach your target customers and call them to action.
Fully Integrated Marketing Campaigns
We forge social media and other online marketing channels into fully integrated strategic marketing campaigns across all assets and channels driving targeted traffic and visitors to selected online collateral. In other words: we bring it all together, and we drive a lot of business for our clients. This can include the development of mini-sites and landing pages for special campaigns driving lead generation and capture or product sales.
If your website is not optimized, you are losing business. Moreover, your website must be viewable on mobile devices—as a growing number of Web users are consuming content via their mobile devices. Most brands have poorly-optimized websites without a clear call-to-action and “visitor funnel.” We either rebuild or improve our client websites to ensure maximum conversion. We also ensure our client blogs are populated with fresh, engaging content that is a magnet for relevant keywords that drives targeted, business-producing traffic.
SEO & PPC
Search Engine Optimization (SEO) and social media are inextricably linked–and work together. We focus on driving organic search results for clients. We’ve found that most consumers are tolerating “interruption marketing” less. We run a keyword report for clients and optimize blogs and social content to rank well for those terms. We also know that a lean, mean PPC campaign can be an extremely effective driver of business.
Your company’s reputation is your most precious asset. The ability to hear what past, current and prospective customers are saying about your brand is a game-changer—and a dream scenario for any company. Resonate Digital uses a highly sophisticated set of brand monitoring and “sentiment analysis” tools to listen to what people really think about your company. Then we engage your audience: neutralizing the negative and promoting the positive.
This is where the rubber meets the road. Remember: numbers are not numbers. They’re people. “Website hits” mean nothing. “Here’s how many unique people are visiting your website and buying–and here’s why.” is altogether different. Our team is ruthlessly data-driven, but we bring context and understanding to reports. We set the gold standard for reporting to our clients for the “Metrics that Matter”, so that clients can see the results in clear, plain view.
Do you want to move your digital marketing program from SEGREGATED TO INTEGRATED — and from GOOD TO GREAT? You can trust that we will do the job for you: